When people with passion & an unmatched skill-set execute a plan . . . Greatness
By Sarah Negovetich
Photography Kim Torres Photography
That was almost six years ago.
Since then John and Ashley have settled down in San Angelo to raise their three “bus bin” kids and shake things up in this West Texas town.
They helped her parents turn Rio Concho Catering into one of the premier catering options in San Angelo, eventually expanding with Peepsi’s Barbeque. But Ashley had the restaurant bug in her system, so it wasn’t long before she started dreaming about a restaurant of her own.
In March of 2014, that dream became a reality when she opened The Concho Pearl Icehouse. But Ashley wasn’t wasting all those years studying archeology and ancient history. Her very intentional focus on everything non-restaurant had given her an appreciation for creating something unique and people focused. This is why it’s no surprise that “The Pearl” stands out as a gem in a city with a barbeque restaurant on every corner.
Creating something special started well before the first plate was served. Ashley spent months searching out just the right location for her new adventure. She needed a place with a unique atmosphere, room for a smokehouse, and a big backyard. Because she had big plans.
And finding the right location was only the beginning. Ashley wanted a place the whole family could come to eat. But she didn’t want parents to have to choose between a kid-friendly vibe and amazing food. So she gave San Angelo both. The Pearl features a large, covered, outdoor seating area complete with a playset where kids can run themselves silly while they wait for their prepared to order meals.
Inside the Icehouse is no exception to Ashley’s family focus. Both the bar and all the restaurant’s tables are made of reclaimed wood from Ashley’s grandma’s house out in Paint Rock.
Once the atmosphere was set, Ashley turned her attention to the menu where she had plans to be so much more than just another barbeque joint. But it wasn’t easy. Texans expect to find brisket and ribs when we sit down for a good meal, so those were a must have, but Ashely wanted to serve more than just the usual fare. So diners at the Pearl are welcome to chow down on baby back ribs or pecan-smoked brisket, but they can also find Jagerschnitzel, smoked shrimp tacos, or their one of a kind brisket-stuffed avocado.